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The Big Letdown: When Prestige Isn't All That

NotHardUp1

What? Me? Really?
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It was in the 9th grade when I first heard of snob appeal as a marketing ploy. My English teacher was really good at covering the various types of propaganda and how they were used.

Before that, all I thought about such things was pretty much limited to luxury sales like Cadillac, and it didn't seem so much like snob appeal as high-end sales, as Cadillac DID have a great deal more on them and in them than cars I rode in. Marantz and Pioneer and Kawai stereos WERE much better than the scratchy receivers we had. Woolen pants DID drape much nicer than synthetics.

More recent evolution has termed many such items, especially when proffered by food vendors, as "artisan." And that is not to disrepect or disparage the craft that goes into any hand-crafted article, but the hype now surrounding it often exaggerates both the degree of "art" involved as well as the relative value or distinction. A loaf of sourdough at $8 or $10 is compensating labor with fair wage. A loaf at $20 should butter itself and sweep up crumbs.

A young friend at work has been appreciative of baked goods and candies I sometimes take in and share with the team. I take some around to other areas when there is enough. He wanted to thank me by sharing something he found very special: Luxardo Maraschino Cherries.

lux.JPG

He talked about them for weeks before he finally brought them to me. I pondered some pastry that I could use them in or on where they would be sufficiently spotlighted. He seemed taken aback at that idea, and suggested how wonderful they were in a cocktail. Not being a drinker, the cocktail seemed a bit poor for me, plus I could not bring it in and share it.

So, I finally opened the jar yesterday. What. A. Disappointment.

They taste just the same as the flame red cherries we've had since childhood, only in a thicker syrup, and not brightly colored. If you were to take a blindfold test, you could not tell them apart. Suddenly, any drive to find a recipe evaporated.

Now, in finding a pic of them online, I find they are $24 for the small jar. Whereas I'm touched he spent that much as a thank you, I am really disappointed that this company charges such a silly amount for fruit. Sure, they have sold them for 200 years, but a great bottle of wine could be that price.

What about you? Have you had something built up to you, only to experience it and find it really quite meh? Doesn't have to be food. Anything.
 
Me being the killjoy that I am, I looked up the ingredients of said cherries, and found no artificial colors or emulsifiers or preservatives. Could this be partly to blame for your disappointment? If as a child your first taste of processed bottled fruit was Smuckers jam, it might take some time to adjust your taste to enjoy the real thing.

I do love cherries though. But not that much. At $24 for 14.1 oz. there is only one way to approach this product, but that bottle looks a little too large to slip into my coat pocket so I guess I'll never be able to share your disappointment.

Have you had something built up to you, only to experience it and find it really quite meh?

Yeah, adulthood.
 
It was in the 9th grade when I first heard of snob appeal as a marketing ploy. My English teacher was really good at covering the various types of propaganda and how they were used.

Before that, all I thought about such things was pretty much limited to luxury sales like Cadillac, and it didn't seem so much like snob appeal as high-end sales, as Cadillac DID have a great deal more on them and in them than cars I rode in. Marantz and Pioneer and Kawai stereos WERE much better than the scratchy receivers we had. Woolen pants DID drape much nicer than synthetics.

More recent evolution has termed many such items, especially when proffered by food vendors, as "artisan." And that is not to disrepect or disparage the craft that goes into any hand-crafted article, but the hype now surrounding it often exaggerates both the degree of "art" involved as well as the relative value or distinction. A loaf of sourdough at $8 or $10 is compensating labor with fair wage. A loaf at $20 should butter itself and sweep up crumbs.

A young friend at work has been appreciative of baked goods and candies I sometimes take in and share with the team. I take some around to other areas when there is enough. He wanted to thank me by sharing something he found very special: Luxardo Maraschino Cherries.

View attachment 2340420

He talked about them for weeks before he finally brought them to me. I pondered some pastry that I could use them in or on where they would be sufficiently spotlighted. He seemed taken aback at that idea, and suggested how wonderful they were in a cocktail. Not being a drinker, the cocktail seemed a bit poor for me, plus I could not bring it in and share it.

So, I finally opened the jar yesterday. What. A. Disappointment.

They taste just the same as the flame red cherries we've had since childhood, only in a thicker syrup, and not brightly colored. If you were to take a blindfold test, you could not tell them apart. Suddenly, any drive to find a recipe evaporated.

Now, in finding a pic of them online, I find they are $24 for the small jar. Whereas I'm touched he spent that much as a thank you, I am really disappointed that this company charges such a silly amount for fruit. Sure, they have sold them for 200 years, but a great bottle of wine could be that price.

What about you? Have you had something built up to you, only to experience it and find it really quite meh? Doesn't have to be food. Anything.
The only thing for it is to find a recipe to share with him made with lots of them. https://www.yummly.com/recipes/maraschino-cherries (Upside down cake maybe?)

I am sure that over the years, there are many things that haven't lived up to my anticipation of them. Like the first time I got a blow job.

Or Madeleines (thanks Proust).
 
I’m guessing it’s the drink that makes him like the cherries. There’s some olives that I feel the same way about.
 
I liked Shirley Temples the way they made them at The Roostertail - half & half with Canada Dry and 7Up.
 
The pizza at the famous L'Antica Pizzeria da Michele in Naples is ordinary in a city where great pizza is often just around the corner. Senzo atmosfera although some may think it a part of its appeal.

In Rome, the espresso at Sant'Eustachio is legendary but its really niente di speciale--plus who wants to wait in a line for a caffè?

Also in Rome, success has ruined Roscioli, a small salumeria that opened a kitchen, put out some tables, served excellent food and became internationally famous. The food is may still be good, but I wouldn't know: it expanded and became molto snob. I haven't been back in years.

But what never fails to delight me in the city--I just returned from there three weeks ago--is Caffè Greco. It's been around since 1760, refined and elegant with no trace of snobery. It's on the Via dei Condotti, the poshest shopping street in town, filled with international brands and window-shopping tourists--this should be the kiss of death, but isn't. Calm, peaceful, tourists to be sure, but the tone is set by amiable, well-dressed Romans.
 
The only thing for it is to find a recipe to share with him made with lots of them. https://www.yummly.com/recipes/maraschino-cherries (Upside down cake maybe?)

I am sure that over the years, there are many things that haven't lived up to my anticipation of them. Like the first time I got a blow job.

Or Madeleines (thanks Proust).
I was thinking maybe rugelach and thumbprint cookies.

I looked at madeleine pans and at pics of them and knew I would hate them. Never liked tea cakes or scones, and do not think sponge cake is worth it as a treat.

For me, it is kind of like petit fours. My friend thinks they are the bomb, but her thrall seems all wound up in the decoration, not because they are particularly great treats. Of course, they can be with jams and gnache and such, but most are just little plain cakes with too much glaze.
 
At that price, I would expect the cherries to be a life changing experience. I do not disdain snob appeal or "artisan", if the quality truly exceeds that of lesser esteemed items.
 
I don't feel there's any prestige or snob value in buying a jar of cherries for $24. Reminds me of this:

Cecil Graham: What is a cynic?
Lord Darlington: A man who knows the price of everything, and the value of nothing.
Cecil Graham: And a sentimentalist, my dear Darlington, is a man who sees an absurd value in everything and doesn’t know the market price of any single thing.”

(Lady Windermere's Fan, Oscar Wilde)
 
I don't feel there's any prestige or snob value in buying a jar of cherries for $24. Reminds me of this:

Cecil Graham: What is a cynic?
Lord Darlington: A man who knows the price of everything, and the value of nothing.
Cecil Graham: And a sentimentalist, my dear Darlington, is a man who sees an absurd value in everything and doesn’t know the market price of any single thing.”

(Lady Windermere's Fan, Oscar Wilde)

I found the problem to be in the tasting. It doesn't require a refined palate to taste cherries. I pay high dollar values for food that is indeed extraordinary and served with care and don't resent it in the least. Just last Wednesday I took a co-worker to an expensive restaurant here, and was pleased to spend a significant sum to enjoy the fare.

When the food tastes the same as the $3.00 jar, I do find it to be overhyped and decidedly overpriced at eight times the price.

At the point when I opened the jar, I was wholly unaware of the price of it. My disappointment was only in the lack of distinction, of any noticeable excellence.

It was only when I came to make the thread that I found a pic and noticed the price. It isn't sentiment that I disdain the price, but sense. Methinks the imputed rating is simply from people who enjoy the cocktail, and would equally if they had a less prestigious cherry in the same. Again, I highly doubt it could be detected in a blind test.
 
How can anyone resist a pair of Designer Glasses at only £295.00? Trust me, you'll see sooo much better.

3db696085607b42f1a3ecfa76bacc054.jpg
 
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