I wish I could remember this artist's name, but I can't.  Call her Jane.  Jane was a young singer with a bit of country bent, and the ability to write some pretty decent songs.  She was signed to a label, and recorded her debut CD.  The folks at the label listened to it, and decided it was unsellable as is.  Too country, too singer-songwriter.  They thought she'd work best marketed to teenage kids - the Britney fans and whatnot.  (This was in 2001, I think.)  So she and the label decided to scrap the entire CD and start all over.  They sent her to dance school so she could learn how to move (and, apparently, did quite well there).  She wrote a couple more songs with a more teen-pop bent, and the label brought in professional songwriters to write the hits.  They hired one of the biggest names in the business to produce the disc, and ended up with a CD of shimmering teenpop songs.  The label contracted with Nickelodeon to get the songs onto episodes of a popular show, and had her show up on the Nick Teen Awards (or a show similar).  Everything was in place for Jane to conquer the world, and the CD was released with a load of hoopla.
Total sales: 975.
Not 975,000.  Nine hundred and seventy-five.
So what happened?  I don't know.  I haven't heard the disc, but from all accounts, it was at least OK.  And there were a couple catchy numbers on there that at least could've been hits.  The only lesson that one can draw from this is that "the plan" is not flawless.  Albums won't become hits just because there's a promotions machine behind it.  You just never know what will happen.  And though I feel bad for Jane, THIS sort of thing fascinates me.  Because it proves that somehow, "they" haven't figured us all out yet.  We're somehow not just a group of mindless sheep that will purchase the album if you put it the right place and put enough budget behind it.  In a weird way, it gives me hope.
Lex