eHarmony and their sorta homophobic ads

[RobinGoodfellow]

Okay, I respect trying to bring in new customers, but should a company imply that another company is homophobic just to bring in customers? I just don't think a company should take advantage of homophobia and, more specifically, those that are against it in order to sell their product. I wonder how many people are running to eHarmony thanks to the ad campaign...

RG

 

[gsdx]

Okay, I respect trying to bring in new customers, but should a company imply that another company is homophobic just to bring in customers?

I don't think that's what they're doing at all. The controversy with eHarmony has been there for ages and opened the door for other companies to take advantage and to close other doors to millions of other customers. Chemistry.com is just taking advantage of eHarmony's stupidity.

 

[RobinGoodfellow]

Obligatory oops...Wasn't aware that eHarmony is itself the homophobe; just figured that any intelligent dating would...cater to different tastes. Good business and all that. Sorry for not looking before leaping, and all that...

Wonder how eHarmony is doing any decent business at all then, if so many people are being rejected by them. And there's the added humiliation (if being rejected by those sought after wasn't enough, then how bad has it got to be if you're rejected by a dating service?)...

RG

 

[gsdx]

Wonder how eHarmony is doing any decent business at all then, if so many people are being rejected by them.

Straight people don't necessarily have to be homophobic.

 

[Kigan2006]

eHarmony just made it possible for someone else to make a better dating site. I would like to know just how many of their "perfect" relationships are as long lasting as they claim. The fact that gay men and lesbian women are turned away just makes me like it even less. Its only a matter of time until a better site, and more open, puts them and that annoying guy out of business.

 

[doctorsun]

eHarmony rejects a lot of people, not just gays. I've seen other ads for Chemistry that relate to other people who have been rejected.

 

[photofoolus]

I don't think the ads are any different than saying "more people prefer the taste of Pepsi to Coke." eHarmony doesn't have a same-sex matching service. It's just pointing out a fact.

I don't think the ads have the potential to have more straight people or more conservative people use eHarmony than before, no more potential than news stories on the controversy. eHarmony has had ads out for years and are apparently the number one matching site out there. Chemistry.com's ads just show that there is now an alternative for LGBT people. It might even draw some liberal customers away from eHarmony.

 

[glo-unit]

I have no problem with that commercial, in fact I remember loving it the 1st time I saw it. And as doctorsun this is part of a series of commercials for Chemistry.com that involve people being rejected by eHarmony for either stupid or no reason. As said before the commercials just point out how many people eHarmony are leaving out, since it was started mostly for straight Christians.

 

[Apollo]

Okay, I respect trying to bring in new customers, but should a company imply that another company is homophobic just to bring in customers? I just don't think a company should take advantage of homophobia and, more specifically, those that are against it in order to sell their product. I wonder how many people are running to eHarmony thanks to the ad campaign...

RG

they arnt saying they are homophobic. they are saying they don't have a section for GLBT people. and that their site does.

 

[Ninja108]

It's just stating a fact. E-harmony doesn't have a section for GLBT people as well as a variety of other people.