In your opinion, love...
Personally, I'm not offended by it in the least. Would I wear it ? No, but that's not the point. Message Tee's are silly, but as long as they're not obscene, I don't see the offense here. I mean, I love to suck cock, but I'm not going to display those words across my chest in a public area, (or anywhere else, for that matter) and if I did, I would expect to be chastised and reprimanded by "the powers that be" on private property. No one, children especially, needs to see that.
As far as demeaning.... Demeaning to whom ? Gay folks ? The public in general ? I guess I fail to see your point.