JB3
JUB Addict
Today, after Google's IO conference, they officially launched a new commercial for their Chrome web browser. In a bold move, though, instead of making the commercial about the browser, they made it about the power of the web and of Dan Savage's 'It Gets Better' Project. Its a mix of clips from videos, comments on videos, and showing how quickly the message spread. It really speaks for itself.
[ame]http://www.youtube.com/watch?v=7skPnJOZYdA[/ame]
So what do you all think? Initially, my reaction was that I don't like something like this being used to get people to download software. But after watching it a few times, I don't think that was Google's intention. With the pop-culture figures woven into it, and the powerful messages (especially at the end), I think Google is trying to push the message of those videos, and a tolerant social message, beyond their normal audience. I'm not a huge fan of Google, but its a bold step from them, and one that certainly will have an impact.
Thoughts?
[ame]http://www.youtube.com/watch?v=7skPnJOZYdA[/ame]
So what do you all think? Initially, my reaction was that I don't like something like this being used to get people to download software. But after watching it a few times, I don't think that was Google's intention. With the pop-culture figures woven into it, and the powerful messages (especially at the end), I think Google is trying to push the message of those videos, and a tolerant social message, beyond their normal audience. I'm not a huge fan of Google, but its a bold step from them, and one that certainly will have an impact.
Thoughts?


































