Ikea 'spray paint' campaign. Advertising or vandalism?

[gsdx]

Vandalism, pure and simple. I hope Ikea gets charged for this nonsense.

Ikea's guerrilla ads leave Vancouver shop owner fuming

2 hours, 33 minutes ago

VANCOUVER (CBC) - A Vancouver businessman is furious after an international furniture company spray-painted an advertisement outside his store.
ADVERTISEMENT

Kevin Kelly is working to open a new skateboard shop in the 3300 block of Commercial Drive, near E 16th Avenue.

Last Friday, he says he finished painting an outside wall, only to return Monday to find it had been tagged with a painted slogan.

"There was a giant, bright yellow advertisement spray-painted on the front of my building," he said.

The ad is part of a new campaign by Swedish furniture giant Ikea.

Hundreds of similar ads have been painted on sidewalks and buildings throughout Canada.

The ambiguous sign directs consumers to a company website, where they can enter to win an interior makeover for their home.

Kelly said the ad campaign is little more than vandalism.

Full report: http://ca.news.yahoo.com/s/cbc/0907...ishcolumbia_bc_vancouver_guerilla_ad_campaign

 

[Paws]

Haha, a skateshop owner complaining about graffitis.

 

[gsdx]

But it's not even graffiti. It's illegal (and unpaid) advertising on private and public property.

That makes it vandalism.

 

[star-warrior]

Ikea has apologized and admitted the 400-sign national campaign was poorly executed.

It blamed the mistake on miscommunication between it and the company contracted to do the job, and promised to remove the stenciled ads.

Blame, always the best option in a tight spot.

But the problem was, it was Ikea who originated the stupid plan. When will someone take responsibility for their idiocy?

 

[undisclosed1234]

But it's not even graffiti. It's illegal (and unpaid) advertising on private and public property.

That makes it vandalism.

What do you think most graffitis are?

 

[Paws]

*vandalizes thread*

 

[Lukeee]

Why would they do that without permission

Stooooopid.

 

[Apollo]

That would be a cool way to advertise if they could do it legally.

They could maybe just rent out some buildings here and there and spray paint the outside.

 

[boxerdudeuk]

appalling execution. had i been the agency who lead that campaign, i'd crawl into a hole and die. i'd never suggest that crap to a client. there's edgy and there's retarded. this is the latter.