McLame

[rareboy]

McDonalds made one of the biggest unforced errors recently when they let the head of the corporation pitch 'product'.

Everything was wrong. The man has the charisma of 10 bond copy paper and proceeded to describe the thing he was holding like it was a soiled napkin as 'product'. Not a burger. 'Product'.

After a methodist parson's deconstruction of it being essentially...a bun with 2 slabs of meat, special sauce and wait for it...LETTUCE, he promised he was going to eat the 'product' for his lunch, but was only going to have one bite now,

Not only was it apparent that he had never eaten a burger before, he then takes the smallest bite possible...I don't think the meat ever grazed his teeth.



Someone said what I was immediately thinking...it is a Big Mac cosplaying as a new 'product'.

I think I will have to have one. To say I did before it disappears from te menu.

View this content on Instagram

View this content on Instagram

McDonald’s Viral Big Arch Launch Evokes Memories of Its Ill-Fated 1996 Arch Deluxe

CEO Chris Kempczinski’s bite is garnering more attention than the burger itself, which echoes a previous launch.

www.adweek.com

 

[unloadonme]

I think I could count the number of times in my life on which I've darkened the doors of one of his "restaurants" on the fingers of one hand. If the product isn't bad enough, the clientele certainly is.

 

[EddMarkStarr]

I wanted to try McDonald's new Big Arch burger - until I saw the ad with the CEO.

Maybe he was told to bite small so he could keep talking?

 

[rareboy]

The other burger companies are loving his disaster though.

 

[Vannie]

Fuddruckers Fuddruckers Fuddruckers!

 

[backagain]

The other burger companies are loving his disaster though.

I have loved the other companies videos with their take on it.

 

[LeicsDom]

I think I could count the number of times in my life on which I've darkened the doors of one of his "restaurants" on the fingers of one hand. If the product isn't bad enough, the clientele certainly is.

I have only ever used the drive through, and then usually to only get coffee

 

[NotHardUp1]

Have we finally found someone with worse handlers than Trump?

It's appalling that a company the size of McDonald's let him release it.

I first saw it on FB and immediately the gaff about "product" leapt from the audio. "Hoo-mans" could have been his opening greeting.

 

[EddMarkStarr]

The Burger Wars of the 80's was enough for me - I'm ready to change the channel.

 

[EddMarkStarr]

Burger King's new Whopper versus McDonald's new Big Arch.

 

[unloadonme]

Burger King's new Whopper versus McDonald's new Big Arch.

I prefer KFC's big bucket. At least one has something to throw up into after eating the food.

 

[Alistair]

I had one this week. It was pretty good for a fast food burger but had a sweet mustard on it that I don’t like.

 

[rareboy]

^ It is likely why the CEO ended up calling it product. I suspect he hated the sauce.

From above, Burger King definitely wins. But their burgers have always been better than McD's

 

[Dominus]

You forgot to include the fact tha5 immediately after he took his small-ass bite, the camera cut out and then it continued making it really seem like he spat it out.

 

[rareboy]

Someone should pull this guy aside and tell him he already lost...he just makes himself look like the asshole we guessed he was from his lame commercial.

 

[rareboy]

There really is something seriously wrong with this guy. Shareholders should be afraid of the damage he is doing to the brand.

 

[USEDCAR]

Reminds me of Minneapolis Mayor Jacob Frey trying to eat Somali food, and he was faking it, and it was funny.

 

[rareboy]

The internet is loving this though...

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