Long-Distance-Runner
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So read the Press release issued earlier in the week.The body of Lucas Entertainment founder and CEO Michael Lucas was found last night in his Manhattan apartment.
Authorities released this photo of the crime scene.
No additional information has been released. Stay tuned for further developments.
It turns out the whole thing was a publicity stunt to promote a new movie from the New York based director and studio owner.
Immediately there were cries of "bad taste" particularly as the fake death notice came so soon after the recent passing of Danny Roddick.
Within 24 hours of the hoo-ha and cries of "poor taste", Lucas issued a statement ... not apologizing or expressing regret (as some expected) but saying this:
"For those who said that this is nothing more than a publicity stunt-duh-and in very bad taste because of the porn stars who have passed on this year, let me tell you, people die in every profession. And in most professions, on a daily basis.
There aren't just porn stars who die. There are lawyers and doctors and engineers and toilet attendants. So let's not get all hysterical here and draw unnecessary parallels. The joke was about MY death, not anyone else's!
And last but not least, to those of you who rejoiced at the "news" and I know you're out there. Sorry to cut your celebration short."
What do you think ... clever publicity stunt, or poor taste?










