Nonimus
Reasurringly Expensive
Following the death of former Russian Spy Alexander Litvinenko - the British Government has withdrawn an anti-smoking ad which highlights the fact that cigarettes contain the radioactive compound polonium-210.
I knew there were a load of poisons in cigarettes, but polonium?
I knew there were a load of poisons in cigarettes, but polonium?
'Polonium cigs' alert is ditched
OLIVER HARVEY:
THE Government has pulled a TV advert revealing cigarettes contain deadly polonium-210 — to spare the feelings of murdered Alexander Litvinenko’s family.
The Department of Health last night said the decision was made due to “sensitivities”.
But a Cancer Research UK source said: “It’s a complete cop out. The whole idea was to stop people smoking and dying of cancer.
“What better way than telling them this highly poisonous radioactive substance is in fags? People have the right to know.”
The investigative-style commercial — commissioned before Litvinenko died — was one of several filmed for charity Cancer Research UK’s new “Smoke Is Poison” campaign.
It shows TV sleuth Donal Macintyre in a hospital X-ray room, asking a radiographer how he protects himself from radioactivity.
He says: “Did you know inhaling cigarette smoke could expose you to particles of radioactive polonium?” The medic replies: “No, I didn’t.” Mr Macintyre was unavailable for comment last night.
But a source close to production company Dare Films — which made the ad — said: “It’s a disgrace.”
“The Department of Health is putting politics ahead of the lives of millions. Do they pull gory drink-drive ads when someone dies in a drink-related car crash? No.”
Cigarette smoke contains over 4,000 chemical compounds including arsenic and cyanide.
Deborah Arnott, Director of health campaign charity ASH, backed the Government’s decision, saying they “didn’t want to panic” smokers as there are only small traces of the poison in ciggies.
Meanwhile, Litvinenko’s widow Marina, 44, broke her silence yesterday to reveal his final words to her were: “Marina, I love you so much.”
Mr Litvinenko, 43, was killed last month after ingesting polonium-210 at a sushi restaurant in London.
Personally, I think this kind of awareness should be published and promoted - not tucked under the carpet incase it 'offends' someone - surely!

