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Replacing old lies with new

NotHardUp1

NotHardUp1

What? Me? Really?
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As I was browsing Instagram, I had an ad for Earth Breeze pop up.

006-07-230920_c7abff9b-53e6-4393-bd55-4e92edf9c4f3.png


https://www.earthbreeze.com/collections/frontpage/products/earthbreeze-ecosheets-laundry-detergent

Reading the spiel, it readily becomes apparent the marketing folks are selling more virtue than truth. While crusading against plastic, they lie to the consumer that the big companies do not want Americans able to buy laundry detergent sheets at the store.

What bullshit.

The ONLY reason they want to ship directly to consumers is to mark up the price and cut out the chains and retailers. It is also a VERY inefficient and eco-wasteful method of shipping it. If they really wanted to save they planet, they'd market the sheets to be available conveniently and economically, especially to the working class and poor.

Same Shit Second Day.
 
Well, tbh, most small companies cannot afford to pay the fees for shelf space that the big companies pay. What they need to do is sell to natural product distributors that smaller retailers buy from. By doing that, they would be adding another level and shipping location for the product to get to the customer.
 
At the bottom of the page is a list of options. One is to 'choose a store' where the product is available. It takes you to a very large list of locations/stores.

Also, in the options is 'Become a Retailer' that takes you to an application to get the product on your store shelves.
 
Side note:

If I recall correctly, laundry detergent is the number one item most shoplifted in the world.

I wonder if some stores might think these 'earth breeze' boxes are a bit too convenient for potential thieves. :)
 
I have never heard of Laundry Sheets
Are they the same as tumble dryer sheets?
Or do they replace detergent?
 
/\ They are sheets of 'solidified' detergent.

Sort of like fruit roll ups. LOL

The page shows one dissolving in a dish of water.
 
The biggest lie is they don’t work!

:rotflmao: :rotflmao: :rotflmao: :rotflmao:
 
I'm sure the trend is what we need, but $12 for detergent that is simply nowhere near that expensive to produce or bring to market is deceitful.

Yes, capitalism should be allowed to work, but this is yet another example of good Earth stewardship being turned into a middle-class virtue and not for the masses. It's like the electric cars. It's like organic produce. I'm sure Whole Foods will gleefully sign on to carry a $12 envelope of laundry sheets that replaces a $8 jug of watered soda detergent.

Everyone should remember that liquid detergent is an evolved dilution of detergent that was sold cheaply, dry for many decades. The technology to turn detergent to dry sheets isn't amazing or new, just a return to not diluting it to drive up price for less.

On a serious note (although the humor in this thread is just as welcome), states need to tax and/or outlaw the wasteful and unnecessary single-use plastics that are so prevalent and growing. Until and unless we take ownership as populaces, we will not see any significant abatement of the waste economy. Sadly, our governors are corrupt and sold out to moneyed interests in every industry, including medicine, chemicals, transportation, and on and on.
 
metta said:
Well, tbh, most small companies cannot afford to pay the fees for shelf space that the big companies pay. What they need to do is sell to natural product distributors that smaller retailers buy from. By doing that, they would be adding another level and shipping location for the product to get to the customer.
Click to expand...

I cannot agree with this as an out.

Go to any Dollar General Store (not as likely to be common in wealthier states like Washington or Oregon, etc.) The shelves are FULL of cheap crap that one marvels that anyone is buying, and must have tiny buying bases.

Millions of Americans would jump at the chance to get rid of liquid laundry detergents and their idiot jugs in the trash. ANY retail chain would be eager to carry such a trending item.

But, the makers are following the exclusive marketing model common for those overpricing items, hyping them to guilt-ridden middle-classed customers who blithely ignore the costly and wasteful practice of direct mailing.

Turning good ecology into a Starbucks level item isn't to be endorsed or supported.
 
Does Earthbreeze package their sheets in paper? Or one time use plastics?

If laundry jugs become unrecyclable, we're out of the liguid laundry game. I would note though, that we buy paper wrapped Borax and Washing Soda to add to the concentrated detergent which means we use a lot less and get cleaner clothes.
 
I'll say it again: all you're ecologically responsible behavior is undone a thousand times over every second of the day by industry, big business and the ruling class. Does this mean you should stop recycling and buying stupid products like this? Not if it makes you feel better. But it's barely a drop in the bucket, if that.
 
I buy supermarket own brand laundry liquid. It costs about half as much as brands such as Persil and seems just as good at washing my clothes. It's probably manufactured by the same company. The empty plastic bottles go in the recycling box.
 
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