Quite possibly the most frightening and disturbing mascots for a fast-food chain ever has peeped in his broken into his last bedroom:
Full Report - http://ca.news.yahoo.com/burger-king-retires-mascot-focus-food-boost-sales-010037845.html
PORTLAND, Ore. - The King is dead, but the burger lives on.
Burger King Corp. on Friday said it is retiring "The King" mascot, a man with an oversized plastic head and creepy smile who in recent years has been shown in ads peeping into people's windows and popping up next to them in bed.
The move is an effort by the struggling fast food chain to boost slumping sales by focusing its marketing on the freshness of its food rather than the funny-factor of its ads. It's rolling out a new campaign on Saturday sans The King to tout its fresh ingredients and new products like its California Whopper, which has guacamole.
"We won't be seeing The King for a while," Burger King spokesman BJ Monzon said Friday.
Full Report - http://ca.news.yahoo.com/burger-king-retires-mascot-focus-food-boost-sales-010037845.html

