According to data released by FOX, The X Factor is the program with the best performance in social networks, quadrupling its activity with networks in the second season. An example? More than 522,000 comments on social networks per episode - the season of 2011, with Paula Abdul and Nicole Scherzinger, the program had an average of 132,000 per episode.
Other impressive numbers of X Factor: the episode of December 5, the program could topple 112 trending topics on Twitter, and comments on the networks generated an estimated 858 million impressions. What people were talking about this day? About candidate CeCe Frey, for example. Her Twitter profile was mentioned more than 89,000 times, and her name was mentioned more than 73,000 times. The next night, Her elimination has generated 9207 comments per minute. Likewise, her mentor Demi Lovato won the race in networks that day, receiving over 103,000 mentions on Twitter after the episode.
Ann-Marie Thomson, director of Syco Entertainment, attributes the success in the networks' to the constant dialogue with the fans. And yes, the X Factor considers the comments of the fans! "Feedback influences them in many aspects of the program," she says. "They tell us what they like and do not like to watch."
"We are at an interesting time, when the digital public is growing exponentially and we embrace the challenge of getting as much as possible this growth. With solid partners like Pepsi could dominate this ecosystem expansion, controlling over 25% of the conversation on the networks each time our program is in the air, and often when the episode is over. We extend to the subject of the X Factor in conversations in networks over the weeks and, more importantly, we are seeing the result of all this activity on our YouTube channel, which records the impressive number of 30 million views each week," says Jill Johnson of Syco Entertainment
So, who is leading the Twitter between candidates that are in late tonight? Tate Stevens, 38, a father of two, has more than 147,000 followers, ranking third; Fith Harmony, a group of five girls, is in second place with 221,000 followers, Carly Rose Sonenclar has twice that number - the girl of only 13 years already surpassed 500,000 followers!