We have that move in masculine brand. In feminine issue- we have fat barbie..very progressive ^^
The problem lies not in the movement, but the "honesty" from society. More often, this is the era when underdogs throw fingers and say.."fuck it, I'm beautiful." Take it or leave it.
But here's a thing..if majority of society don't find you attractive, you CAN'T SHOVEL your idea to everyone's throat!!
This must be reciprocal..
your confidence must match with your street cred.
The ideal masculine beauty and feminine beauty..are THERE because they have street cred- for CENTURIES..
with tons of admirers (people who emulate the ideals and worship the ideals).
Something which just appear overnight- like this underdogs PC movements..can't suddenly grab the title ..to be desirable..OVERNIGHT!
That's not the way it is..
In order to get the title- one/they as a group must shown something..that makes people think- "aha, what a pretty sexy/sensual androgynous look!" Oh! Sensitive men's book club is so hot!"
For samples

If you can sell it, why not?