Who's paying the bill?

[NotHardUp1]

As I've moved around, I've noticed some patterns in media advertising that vary from region to region.

It is likely more noticeable because I am not a cable or satellite TV fan, nor do I use services like Netflix or Hulu.

There just isn't much being made by way of series that I enjoy. If a movie is appealing, I usually watch it at the cinema.

What really stands out is how local TV stations are so beholden to a very small base of advertizers in many markets.

Currently, ALL the local network affiliates here are little more than shills for law firms, furniture stores, and car dealers. The national networks seem like insurance companies, car manufacturers, pharmaceuticals, and middle class toys or products are the sponsors.

What about where you live? Who sponsors the radio, TV, or other media you use? Who's paying the bill?

 

[Kahaih]

Gay porn companies here on JUB.

I have no use for TV or radio. They recently brought cable TV to the hilltop. The cable meant for my house shall remain coiled on the pole along side the road.

You didn't mention mortgage companies. Is a thirty year mortgage way too optimistic, these days - unimaginable?

 

[Cormac135]

We are through the BBC licence fee.

 

[Thad1527]

I'm watching the late-night hockey game from Los Angeles on NBCSN. Here are the intermission sponsors:

Discover Card
New Amsterdam Vodka
IBEW Union (Wepoweramerica.org)
Marco's Pizza
Crown Royal
Chobani yogurt
Golden Corral restaurants
PNC Bank
NBC Summer Olympics coverage
TD Ameritrade
RCN cable
Enterprise Rent-a-car
McDonald's
Proper No.Twelve Irish whiskey
Snickers
AT&T
NHL Network Stadium Series coverage
Duluth Trading Company underwear
P.F. Chang's
Pepsi Zero Sugar
Sprint
MSNBC "What's Eating America"
Ford Trucks
Resorts Casino.com

I'm surprised by all the booze.

 

[NotHardUp1]

You didn't mention mortgage companies. Is a thirty year mortgage way too optimistic, these days - unimaginable?

Good point. There are indeed mortgage commercials aplenty.

We are through the BBC licence fee.

I only get BBC News via PBS, so the price of admission is PBS's endless and obnoxious self-promotion commercials. They even beg for my cars. Shameful.

I'm watching the late-night hockey game from Los Angeles on NBCSN. Here are the intermission sponsors:

. . .

I'm surprised by all the booze.

That's an interesting list. I had forgotten that I don't follow sports and that they carry an entirely different set of advertisers. I do see credit card companies. Of course, without seeing a satellite or cable network, one never sees liquor commercials on broadcast TV.

I guess I'd also see more children's junk food and electronics if I watched any programs that children or even teens watched, but I don't.

And I had forgotten about the credit companies. They must have deep pockets too, obviously.

 

[peeonme]

Mostly lawyers where I am at. Also furniture stores.

 

[rareboy]

The viewers of PBS.

We don't watch much local television or programs with commercials but it usually seems that most are for national brands.

 

[ShadowCat]

Lerner and Rowe (attorneys and Rowe is fuckin sexy!!!)
Mavret (drug hepatitis)
Anoro (drug asthma/COPD)
Trelegy (drug COPD)
Humira (drug arthritis)
Dupixent (drug asthma/psoriasis)
Fasenra (drug eosinophilic asthma)
Taltz (drug psoriasis)
Skyrizi (drug psoriasis)
Tremfya (drug psoriasis)
Trulicity (drug diabetes)
Ozempic (drug diabetes)
Jardiance (drug diabetes)
Cosentyx (drug psoriasis)
Xeljanz (drug psoriasis)
Biktarvy (drug HIV)
Dovato (drug HIV)
Descovy (drug HIV)
Gain (laundry etc)
Dawn (dish liquid)
Downy Unstoppables (laundry additive)
Lawyer 3M ear plug cases
Lawyer Asbestos/Mesothilioma
Lawyer hernia/vaginal mesh
Always pads
Always bladder incontinence
Playtex
Poise bladder incontinence
Inogen One Oxygen therapy device
Safe Step Walk in tubs
Purewick old lady piss vacuum
Depends
Knix washable absorbent underwear for women
Neutrogena (Kerry Washington...AND I am so sick of seeing her mug)
Plexaderm (facial product)
Charmin (toilet paper)
Bounty (paper towels)

 

[Thad1527]

^ Wow...no overlap from my hockey advertisers. Maybe we have reached a targeted advertising age, like the satirists who created "Me Magazine" imagined. Except it's digital

 

[NotHardUp1]

The viewers of PBS.

I thought I remembered them saying that their donations only make up $$% on average.

PBS doesn't make it easy to get a national profile of the network. There is a great deal of discussion available of the worth of federal dollars applied, but almost zip about the average profile of funding for a PBS affiliate.

After some digging, this site seemed the most data-driven: https://www.journalism.org/fact-sheet/public-broadcasting/

These charts seemed to tell what I suspected was representative of most stations.

And PBS Newshour has a profile that is even lower sponsored by individual viewers, which may increasingly affect the bias inherent in corporate sponsorships.

We absolutely need federally funded public broadcasting, but it sure does need to return to its charter.

I spend a lot of time watching PBS. On WFYI's site, they actually stated that one of the two main purposes of the Corporation for Public Broadcasting was to "serve as a firewall between partisan politics and public broadcasting."

Wow. Just wow.

That's crazy. They are as far from that as Fox News is.

 

[NotHardUp1]

Lerner and Rowe (attorneys and Rowe is fuckin sexy!!!)
Mavret (drug hepatitis)
Anoro (drug asthma/COPD)
Trelegy (drug COPD)
Humira (drug arthritis)
Dupixent (drug asthma/psoriasis)
Fasenra (drug eosinophilic asthma)
Taltz (drug psoriasis)
Skyrizi (drug psoriasis)
Tremfya (drug psoriasis)
Trulicity (drug diabetes)
Ozempic (drug diabetes)
Jardiance (drug diabetes)
Cosentyx (drug psoriasis)
Xeljanz (drug psoriasis)
Biktarvy (drug HIV)
Dovato (drug HIV)
Descovy (drug HIV)
Gain (laundry etc)
Dawn (dish liquid)
Downy Unstoppables (laundry additive)
Lawyer 3M ear plug cases
Lawyer Asbestos/Mesothilioma
Lawyer hernia/vaginal mesh
Always pads
Always bladder incontinence
Playtex
Poise bladder incontinence
Inogen One Oxygen therapy device
Safe Step Walk in tubs
Purewick old lady piss vacuum
Depends
Knix washable absorbent underwear for women
Neutrogena (Kerry Washington...AND I am so sick of seeing her mug)
Plexaderm (facial product)
Charmin (toilet paper)
Bounty (paper towels)

Stunning list. Kudos for taking the time.

And all too familiar. I've seen almost all of those.

 

[ShadowCat]

Eeh I wasn't really doing anything anyways

 

[roadtripboy]

Mostly lawyers. Having worked in local TV it runs in cycles. Car sales are down and the car dealers are not as free with their money. Here we also have a lot of home improvement companies. Replacement windows, hassle free gutters and walk-in tubs replacements for seniors.