I saw it at least twice in Little Rock at a theater showing independent films. I doubt it made it to the small town theaters. The slow pace and still moment reminded me of the careful control used for movies such as 2001: A Space Odyssey, Out of Africa, The Black Stallion, Far from the Madding Crowd, Passion in the Desert, Ladies in Lavender, and Dances with Wolves. The crafting of stillness and slowness to convey the real pace of rural life is a skill that separates art from failure. Real life isn't crammed into 90 minutes of action, conflict, resolution as most films contrive. However, most stories told in cinema survive it, becuase the story is about a crisis, etc.
Brokeback Mountain isn't a story about a crisis, but a lifetime. It was expanded from the play to become a masterful piece of propaganda to further gay rights and equality at a critical moment in American cultural evolution. Gays in urban settings lived a different life than gays away from major cities. Progressives existed everywhere, but the difference in concentration meant almost half the country was left behind as cities became hubs of pluralism, and out from them, reactionary strongholds.
Ang Lee and Annie Proulx were keenly aware of this dichotomy. They were also cognizant of the then focus on causation of homosexuality in men, as well as the microcultural appropriation of gay identity by the minority within gays who were the most visible, most out, but not the most representative. Proulx deftly bypassed all the nonsense about causation and began her tale with adult men. She tacitly asserted that gay is immutable, and at the same time, acknowledged that it isn't always exclusively homosexual, but an aspect of bisexualism, once the default assumption for men in major empires, sometimes backroomed, sometimes not.
The plot employed Ennis and Jake to lead the audience through the epiphany of self-awareness in gay men, past the flounderings and experiments of adolescence when many straight boys dip their toe in the pool and then leave homosexuality behind. Through the evolution of their affair, Proulx and Lee raised homosexuality out of the darkness of taboo and sin, and brought it into the daylight of human sexuality and psychology, not as a depraved deviance, but as an outworking of the soul, the male soul. Authors and cinematographers had done the same hat trick to heterosexual adultery some seven decades or so earlier, leading to a great leap from the ancient chattel system where marriage was a binding contract, not a love bond, or even a sex bond. Divorce, from the 20's to the 60's, gradually lost its stigma in all but the staunchest reserves of society.
Proulx set the characters in the most respected, the most rural, the most salt-of-the-earth milieu possible, thereby forcing the gay and straight audiences to distill same-sex attraction from the cross-dressing, the gender bending, the politics, and the hedonism that became the noise that prevented straights from seeing gays as equal humans.
It worked.
I remember at the time, there was even some consternation on JUB that the movie made both characters adulterers, cheaters on their wives, as if that somehow was unfair stigma. It was likely one of the very things the straight audience related to the most, the dilemma of being bound to a spouse with whom one had children, while in love with another partner.
What I saw when I viewed it in theaters was a room full of couples over 50, and never heard any aversion to the kissing scenes, etc. They took it in, and it made inroads. The movie was a significant milestone in helping mainstream America revise how they perceived male homosexuality. That didn't instantly precipitate Halcyon Days, but it did help separate the imposed "gay culture" from actual same-sex attraction.
I have the DVD. I have a CD of the musical themes. I am grateful to live in an era that saw such a change, even if it came a bit too late for my pilgrimmage.