For a decade, the war on Christmas has been a reliable outrage generator in the U.S. for its main protagonists, Fox News and the American Family Association (AFA), a conservative Christian pressure group, both of which have decried school boards kowtowing to parents who object to carols in their children’s “winter concerts,” or bans on religious-themed ornaments on official “holiday” trees. But this year, all is quiet on the Yuletide front, so far, either because it always takes a few days of Thanksgiving digestion before the guns of December fire, or, perhaps, because the war has simply petered out.
Even more murky is the question of who won. On the one hand, across America, state legislatures are renaming their seasonal conifers—some of which have been “holiday” trees since the 1980s—Christmas trees, and Christmas concerts are re-emerging from their “winter” limbo. The AFA, which annually issues a naughty-or-nice list hammering retailers who keep their staffs on a “Happy Holidays” rather than a “Merry Christmas” script, has seen Wal-Mart, Lowes and Sears—all former naughty-list headliners—join its very nice five-star group, whose employees now trumpet, “Merry Christmas,” as a Wal-Mart spokeswoman said, “early and often.” Wins for the Christian right, it would seem, at least if tying the birth of the Christ child ever more tightly to the seasonal orgy of consumerism—capitalism’s annual high-water mark—can be considered a victory for the AFA.
But the lack of resistance is telling. What actually seems to be happening is that Christmas is continuing down the bifurcated path it’s been on since Charles Dickens’s time. There is a religious feast centred on the birth of Jesus Christ celebrated by most Christians, and there is Western culture’s collective annual gift-giving/feasting holiday extravaganza with a particular focus on children. Both groups call it Christmas.