Equality could only sound like a bad thing to the terminally selfish.
The problem with non-universal healthcare is that simple survival competes with profit.
An ideal society would see people helping each other in times of need, donating to worthy causes and working for a common good. Selfish jerks and those who wish to discriminate are the only problem with that ideal.
Taxation solves that by forcing even the tightest, meanest, most prejudiced individuals to contribute to the running of their community. They complain bitterly, naturally, because of that inherent selfishness.
Remember this when you pretend that socialism/liberalism/communism are not related. They all stem from the notion that people can work for altruism as well as for self interest. Actually, in the earliest days, the Pilgrims attempted a communal system with people working the same land and sharing the harvest. It didn't work, as reported by Governor Bradfor in "Of Plymouth Plantation"http://www.governmentalwaysfails.com/thanksgiving-pilgrims-rejected-socialism-in-favor-of-private-enterprise/
"The less industrious members of the colony came late to their work in the fields, and were slow and easy in their labors. Knowing that they and their families were to receive an equal share of whatever the group produced, they saw little reason to be more diligent their efforts. The harder working among the colonists became resentful that their efforts would be redistributed to the more malingering members of the colony. Soon they, too, were coming late to work and were less energetic in the fields.
As Governor Bradford explained in his old English (though with the spelling modernized):
“For the young men that were able and fit for labor and service did repine that they should spend their time and strength to work for other men’s wives and children, without recompense. The strong, or men of parts, had no more division of food, clothes, etc. then he that was weak and not able to do a quarter the other could; this was thought injustice. The aged and graver men to be ranked and equalized in labor, and food, clothes, etc. with the meaner and younger sort, thought it some indignant and disrespect unto them. And for men’s wives to be commanded to do service for other men, as dressing their meat, washing their clothes, etc. they deemed it a kind of slavery, neither could man husbands brook it.”
To their credit, the colonists finally realized their error and changed course. In their third year at Plymouth, the colonists re-introduced private property, and allowed families to keep or trade whatever surplus they produced. As a result, conditions for the colonists improved significantly. As Governor Bradford recorded in his diary
By this time harvest was come, and instead of famine, now God gave them plenty, and the face of things was changed, to the rejoicing of the hearts of many, for which they blessed God. And the effect of their planting was well seen, for all had, one way or other, pretty well to bring the year about, and some of the abler sort and more industrious had to spare, and sell to others, so as any general want or famine hath not been amongst them since to this day."
Human nature has not changed, but liberals never learn. This time, it really, really will work.