- Joined
- Jan 15, 2006
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My reasoning about WM buying the Craftsman brand is they are about the only company these days that has the cash/credit to buy it. WM seems to be focusing on brands these days, too. They now sell Apple's iPhone, Sony electronics, Stanley tools, Levi's, Wrangler, Dickies, etc. They recently inked a deal to distribute some well-known Women's apparel brands, but since I don't do Women's clothes, I don't remember which ones.
With regards to Sears, the big issue is they OWN so much of their own real estate as opposed to lease, they figure as long as they break even (or come close), it is better to keep the tired old outlets open rather than shutter them and let the real estate sit. Especially with their KMart locations.
Sears would be foolish to sell Craftsman. I'd hate to see WalMart get it; I somehow doubt it would continue to have its lifetime guarantee.

