JayQueer
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It turns out, you really are what you eat.
Marketing & political consultants know that people who buy certain products, watch certain TV shows, and eat at particular restaurants are more likely to have certain political views or slant, compared to people who don't. This influences how political campaigns & advertisers spend their dollars.
Take for example, Whole Foods Market. According to market research, people who shop at Whole Foods tend to be affluent, socially conscious Democrats who go out & vote in large numbers.
People who eat at Popeyes & Church's Chicken tend vote overwhelmingly Democrat, but are likely much poorer & and coincidentally much less interested in voting. People who eat at Church's Chicken are the least likely to vote at all.
But people who eat at Applebee's & Olive Garden lean slightly Republican, but don't vote all the time.
People who eat at Bob Evans, Panera Bread, Outback Steakhouse & Longhorn Steakhouse lean Republican, and vote in high numbers.
And lastly, people who eat at Chick-fil-A & Cracker Barrel are strongly Republican & vote in high numbers.
From the article:
Chick-fil-A, Dixie Chicks and the politics of branding - latimes.com
Marketing & political consultants know that people who buy certain products, watch certain TV shows, and eat at particular restaurants are more likely to have certain political views or slant, compared to people who don't. This influences how political campaigns & advertisers spend their dollars.
Take for example, Whole Foods Market. According to market research, people who shop at Whole Foods tend to be affluent, socially conscious Democrats who go out & vote in large numbers.
People who eat at Popeyes & Church's Chicken tend vote overwhelmingly Democrat, but are likely much poorer & and coincidentally much less interested in voting. People who eat at Church's Chicken are the least likely to vote at all.
But people who eat at Applebee's & Olive Garden lean slightly Republican, but don't vote all the time.
People who eat at Bob Evans, Panera Bread, Outback Steakhouse & Longhorn Steakhouse lean Republican, and vote in high numbers.
And lastly, people who eat at Chick-fil-A & Cracker Barrel are strongly Republican & vote in high numbers.
From the article:
We continue to be fascinated by the partisan differences in consumer purchasing behavior. Democrats, for example, have fallen in love with Subaru — it's the new Volvo. Americans who drink diet soda — especially Diet Dr. Pepper — are more likely to vote and to be Republicans than Americans who drink sugared beverages. Republicans prefer dark liquors, while reform-minded Democrats prefer the transparency of vodka and rum.
And it turns out that when it comes to fast food, Republicans love their Chick-fil-A restaurants. Democrats are more likely to head to Popeyes and Church's, open seven days a week. As the bubble chart shows, Chick-fil-A customers are very, very Republican.
Chick-fil-A's website now contains this caveat: "Going forward, our intent is to leave the policy debate over same-sex marriage to the government and political arena." But given who its customers are, the firm probably didn't need to do that.
Chick-fil-A, Dixie Chicks and the politics of branding - latimes.com

































