The last time I went to the cinema to see the Hobbit I payed £9.50. That's just over $15. That was just a standard showing. No 3D, no XTREME screning, not even the 48 fps. Me and my friend joked that we should be able to pirate films to justify the cost of the ticket. I remember a time when it was £2.50 a ticket. *sigh*
Personally piracy can be a good thing. It's taken control away from the company's so they actually have to consider their audience when they release a product instead of just how much money can they bleed from us. If they do a shit job people will just end up pirating and they don't make money anyway. 
Sure some people will pirate no matter what the situation, but they aren't a large number of the peoples. The majority will legally buy your product if your business practises are good enough. That means no screwing over with DRM, no online codes to stop trade ins and don't make them have to take out a small loan to afford it.
Besides that I have a small problem with theft or stealing being used to describe piracy.
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