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The "F" in FDA is for food. There's some regulatory functions in other agencies like the Ag Dept and USDA (which focuses more on meat and dairy production) but ultimately processed food regulation is a joint responsibility of the FDA and state inspectors.I understand the reasoning but that reasoning doesn't explain drug companies getting away with making similar unsubstantiated claims without any studies to back them up.
It's obvious who owns the FDA.
In general, these companies know that the FDA is woefully underfunded. And in an Administration like the current administration that has used underfunding and understaffing government as a strategy, you can expect that corporations will figure it's better to ask for forgiveness instead of asking for permission.
When you look at how much much corporations make off exaggerated or fictitious product claims, it makes sense to take their chances that no one will call them with a "food labeling" lawsuit. Smaller companies can just hide behind bankruptcy to avoid paying fines and legal costs. Larger corporations can just settle for reduced profit margins.
The same is true for drugs. In the case of herbal and homeopathic remedies, Congress gave them statutory exemption from the normal FDA processes. In the case of traditional medications, it's seldom that the lawsuits are significant to lower profits and the public associates the drug with the brand name, not the corporation that markets it.










