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NPR quits Twitter after being falsely labeled as 'state-affiliated media' [NPR]
NPR will no longer post fresh content to its 52 official Twitter feeds, becoming the first major news organization to go silent on the social media platform. In explaining its decision, NPR cited Twitter's decision to first label the network "state-affiliated media," the same term it uses for propaganda outlets in Russia, China and other autocratic countries.
Watch for the BBC to follow suit.
So Musk needs BBC...well, well, well.
The problem is, Musk’s plan doesn’t seem to be working as well as he’s saying. Twitter’s web traffic dropped by nearly 8 percent last month compared to the year before, and has been dropping for the past three months year over year, according to new estimates from data intelligence firm SimilarWeb. This directly contradicts Musk’s claims that usage is up. In terms of Twitter’s main line of income, advertising, outside data also conflicts with Musk’s claims that all is well. Multiple reports over the past few months have shown that top brands are continuing to leave the platform since Musk took over.
Musk claimed in an interview with BBC last week that most of Twitter's advertisers have returned, but analysts suggest Twitter's ad revenue is rapidly declining.
- Asked during the BBC interview to name an example of a single advertiser that left Twitter and returned, Musk could not provide one.
True that.Social Media platforms appear to have a life cycle anyway. Elon just shot his in the head early.
Elon Musk is threatening to take legal action against Microsoft over claims that the company “trained illegally using Twitter data.” The billionaire’s statement came in response to a tweet noting that Microsoft’s advertising platform announced it would stop supporting Twitter, reportedly due to Twitter’s changes requiring payment to access its API...
