I think Target badly misread their customer base. Many people had been shopping at Target as an alternative to Walmart, who many regard as the epitome of everything wrong with corporate America. And then Target quickly rolls over and says "OK, Mr. Trump, we'll just abandon our values to please you" certainly came across as a rude kick to those looking for a store with better values.
Target used to be more mid-level when they were Tar-jaay. They had better stuff, especially clothes. Not overly expensive, but not the same cheap crap either. Then they decided to try and be Walmart-Lite and threw away that unique status. Now they threw away what standing they had for justice, respect, and equity, and have become just a weak shadow of Walmart, imitating the epitome of everything wrong with corporate America. Fuck 'em.





























