"We Are Never Ever Getting Back Together," the first single from Taylor Swift's fourth studio album "Red," due Oct. 22, appears headed for digital sales history. It, meanwhile, blasts onto multiple Billboard airplay charts following its first week of availability. 
  
According to updated industry sources, the track, released late Monday, Aug. 13, will have moved more than 600,000 downloads by the end of the Nielsen SoundScan tracking week yesterday (Aug. 19). Considering that its opening-week sales projection has grown to at least 600,000, "Never" will likely earn the largest week ever for a song by a female artist - and the second-biggest week ever.
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Taylor Swift's 'Never' Roars Toward Record Sales Debut, Onto Airplay Charts | Billboard.com